Oct 09

Social Media Measurements for Success: Beware of Jargon

ROI is quite possibly the most abused term in marketing. It was just a matter of time before white papers, articles, and ROI evangelists hit social media without the pedigrees of a seasoned CMO or CFO to set them straight. Furthermore to frame this short write-up, ROI is a valuable tool for the measurement of a business investment, but has failed marketeers for decades just the same.

Let’s take a quick refresher on why ROI fails: Continue reading →