Poaching from soshable.com. Thanks for the awesome video link!
With a bag of Cool Ranch Doritos in hand, watching football this past Sunday I saw Southwest Airline’s newer ad campaign roll out in all of its glory. The Bags Fly Free campaign has a great message, and though its earlier rollout had less creative writing, the newest piece, which I am searching for a link to, has much better creative and really lends itself to step up with social media.
GSD&M Idea City were so close to having a campaign with legs. There is still time friends, read your Geek Grade and ratchet it up. Continue reading →
Rightfully so #beatcancer, a hashtag idea developed by a social media agency named EVERYWHERE, became not only a Guinness World Record® first for social media metrics but also an indicator of what has pull on the tweetosphere.
Accruing 209,771 mentions and $70k in donations in just 24 hours #beatcancer showed us all once again that Twitter/Facebook is not only an indicator of the polarity of scalable social messaging, shown by the vast differences between itself and balloon boy, but also an indicator that the Twitter/Facebook audience is willing to mobilize on topics for the greater good.
As more charitable topics latch on to this model it will and is already a mere right of passage for social marketers, so remember campaigns in general need more substance than dollars and hashtags. Regardless, kudos to EVERYWHERE for making a difference! Let’s see how you fared on the Geek Grade: Continue reading →