23
Oct 09

Windows 7 Launches, Accompanied by Useless Tweets

On January 30, 2007 the earth shook from the millions of DVD drives spinning and humming as they installed Windows Vista. It was as anticipated as a movie screening for Twilight showing to Orange County teenage girls. Likewise it was also an epic failure in the eyes of sensible adults.

So here we are, two and a half years later on the launch week of Windows 7. Now I won’t lie, I will probably install a copy on my home PC [I ambi-compute]. And even though I have every desire to run to the store to buy it, install it, and deal with whatever Microsoft has in store for me, I am refraining due to my social media prowess and sensibilities.

Simply put, I was waiting to see a positive affirmation from the millions that should be Tweeting.

Key words, should be. And this is why I won’t be an early adopter, this time…

Tweets haven't been so kind as of late for Windows 7.

Tweets haven't been so kind as of late for Windows 7.

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22
Oct 09

Starbucks VIA Launch: Not Bad, Not Great

Let’s just get this out of the way: Starbucks is really a social media platinum brand. Their ability to foster their social media presence as the customer service interaction for their international brand through @Starbucks is really quite remarkable. But even still, and it is always easier on the sidelines, Starbucks had a few things that could have taken them to another level with their latest VIA product launch. Some might argue that what they have done thus far is already successful, but my perspective is there is always room for improvement and with this being their largest launch since Vivano which in my opinion failed miserably every avenue MUST be considered.

Starbucks VIA Launch

Starbucks VIA Launch

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