Apr 10

Facebook 'Like'—SEO/Traffic and Brand Evolution

Tuesday afternoon, Richard Rosen and I continued to prepare for our DMA 2010 Though-Leadership lecture. Working with Richard is fun, to say he knows his stuff when it comes to Direct Marketing is an understatement—and as a Creative Director of Quango Interaction Design, a proven Social Media agency—I find that we often try and tackle subjects over a glass of wine or a mug of coffee, that are far beyond the how-to implementation and BKM’s of marketing.

Even though we feel like we might have hit-gold on how to give Direct Marketers at the DMA Annual a model that ties in their marketing wisdom with the medium of today, what interests us most is the evolution of the Facebook like button, and what it means. Continue reading →

Feb 10

Visibility versus Viability

While reading mashable.com this morning I stumbled across an article by Shiv Singh, the VP and Global Social Media Lead for Razorfish—a reputable agency of which I have watched evolve over the years. What Shiv brings to our attention is an algorithm which he champions as the SIM Score.

It is no mystery that clients are demanding, and should continue to demand, more and more detailed analytics into their social media endeavors. I have been saying it to my clients and readers as much as possible—the days of friends and followers were limited, frenetic, and are now nonsensical.  With that said, I first applaud Shiv for taking a crack at the indexing of influence on social media. Shiv uses simple math, and in my opinion simple is best for communicating business objectives.

Here is where it falls short though: Continue reading →