Check-In’s + Augmented Reality: Social 2.0

I’m an avid Trailblazers fan. As I sit in the stands I am reminiscent of times before check-in’s and tweets—how did I see everyone in the stands before? Binoculars I think. I pull out my new iPhone 4G and load Facebook—within seconds I select ‘Ping’ and select ‘Friends’. It is amazing thinking that just last year I loaded a clunky program that only allowed me to check-in—but today with a couple of clicks on my speedy mobile device I am saying hello to everyone in the stands that are within my social network.

I hold up the screen and pan from left to right. The video recorder in the iPhone 4g has fully realized augmented reality and it is delightful. A quick on screen overlay shows beacons above the seats of all of my friends in the stands. Look, it’s Tom—I had no idea he even liked basketball. More importantly, I’m not sure his wife would appreciate him taking another woman to the game. Oh well, for another time. This is really something—this whole Social 2.0.

This is my vision of social media, just around the corner. Take a moment to share your vision with us in the comments below. Thanks for your time socialnauts.


  1. Biggest impact? I’m thinking a marked decline in the number of casual global travelers learning the languages of the countries they’re visiting.

    Truly hardcore globe trotters facing long-term cross-cultural immersion will still study and master the intricacies of a target language to better navigate always-challenging language barriers. But once mobile devices incorporate real-time listen-and-translate audio capabilities (that, granted, will be far from a replacement for a functional understanding of culture and language), the necessity of learning language for short-term immersions will decrease. As a result, the world will–at least superficially–feel a little smaller.

  2. I came across your article, i think your blog is cool, keep working !

  3. Two significant trends on the horizon, as I see them:

    1. Privacy and sharing will be clearer, more understandable and easily adjustable as social nets meet user demands for Social Privacy Spaces that enable robust, direct and real/all-time control over the reach of information shared. (Simultaneously, a decline in privacy concerns among the broad population will accompany the mainstreaming of the Medium, experiences and life in general).

    2. Businesses and organizations looking to stay relevant in social media will begin to seek new, inventive, and creative ways to reward those who interact, share compelling content and generally contribute positively to branded social media engagements.

    I explored both these topics in depth in “Social Media’s Second Act: Toward Sustainable Brand Engagement”, an article I wrote for the Design Management Review, read it in full here:

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