Social media is finally making sense to you, your organization, or your clients—and while there seems to be this undeniable itch to jump in head-first you know full-well that the powers that be don’t care about your fancy social networks. With that firmly planted in the back of your mind, you are still rapidly piecing together your ideas, charts, and slides to go to bat for why social media is going to change the way you do business. But like any creative pitch, there is more to it than the medium; there is the nuances of the pitch mixed with the hostility that accompanies early adoption. So let’s ditch early adoption, in favor of early achievement.
I have always been a fan of Foursquare. What they brought to social media was an exploration into location based social media—testing the waters as to the privacy boundaries, or lack there of, and all issues associated with check-in updates. The adoption rate has been fantastic for this emerging network, and with their ability to strike deals up with European characters Foursquare seemed to be on a roll. In addition the standing offer to be bought out for 100 million+, the writing was on the wall.
Enter Facebook So here we are, about to see Facebook jump into the location-game. Foursquare might have wanted to take that offer after all. They aren’t necessarily out of the game, but we could have seen this coming with the roll-out of a retail storefront sticker campaign that is being tested. Nonetheless, the Internet continues to mature, and I am excited to see it happen.
What does this mean for SMB and Retailers? Continue reading →