Apr 10

In the Footsteps of the Giant: LinkedIn follows Facebook

Profiles, lists, pages, badges, mayors. The feature-set of social networks continues to evolve, and it is no surprise that the front-runner continues to be Facebook. Let’s not forget that the once ominous Myspace held the coveted best-known-methods of 2006. What we can learn from this is that even though Facebook is in front in 2010 with features and updates, they are also pushing the pace of updates amongst their competitors. Though LinkedIn might not be a direct competitor to Facebook, the hopes that it will have a sustainable offering amidst the giant implies that LinkedIn must adapt and adopt.

LinkedIn creates the Company Follow feature.

What’s New with LinkedIn? Looking to adopt the vernacular that Twitter lists and Facebook communities/pages has set forth, LinkedIn has pushed out a Company Follow feature where followers can customize the rate, method and type of information they automatically receive about the companies they want to keep track of. This is a great way to keep track of trends in personnel at an organization such as a hiring/firing, as well as understand what kind of interaction a company is having on LinkedIn-connected networks.

What can you do with this feature? Continue reading →

Apr 10

SMB + Facebook

For quite some time now we have been talking to clients [clients of Quango Interaction Design] about the immidiate impact that the SMB audience can see when utilizing social media channels; prodominantly Facebook. As if 50+% of the online population in the US wasn’t enough to captivate marketing manager imaginations, Facebook has taken it upon itself to push the subject.

Facebook Storefront Window Decals

SMB Facebook Window Decals!

Continue reading →

Apr 10

Facebook 'Like'—SEO/Traffic and Brand Evolution

Tuesday afternoon, Richard Rosen and I continued to prepare for our DMA 2010 Though-Leadership lecture. Working with Richard is fun, to say he knows his stuff when it comes to Direct Marketing is an understatement—and as a Creative Director of Quango Interaction Design, a proven Social Media agency—I find that we often try and tackle subjects over a glass of wine or a mug of coffee, that are far beyond the how-to implementation and BKM’s of marketing.

Even though we feel like we might have hit-gold on how to give Direct Marketers at the DMA Annual a model that ties in their marketing wisdom with the medium of today, what interests us most is the evolution of the Facebook like button, and what it means. Continue reading →