Profiles, lists, pages, badges, mayors. The feature-set of social networks continues to evolve, and it is no surprise that the front-runner continues to be Facebook. Let’s not forget that the once ominous Myspace held the coveted best-known-methods of 2006. What we can learn from this is that even though Facebook is in front in 2010 with features and updates, they are also pushing the pace of updates amongst their competitors. Though LinkedIn might not be a direct competitor to Facebook, the hopes that it will have a sustainable offering amidst the giant implies that LinkedIn must adapt and adopt.
What’s New with LinkedIn? Looking to adopt the vernacular that Twitter lists and Facebook communities/pages has set forth, LinkedIn has pushed out a Company Follow feature where followers can customize the rate, method and type of information they automatically receive about the companies they want to keep track of. This is a great way to keep track of trends in personnel at an organization such as a hiring/firing, as well as understand what kind of interaction a company is having on LinkedIn-connected networks.
What can you do with this feature? Continue reading →