23
Nov 09

Before we talk about ROI: 2 Simple Rules

There has been an overwhelming amount of interest with regards to my post on Return on Interaction being the new ROI. Thank you all for your emails, and Tweets! With that said I felt it was only right to really set-the-stage about social media and a simple set of rules on how to start formulating your strategy. Think of this article as the technique section of social media from which you can start thinking about potential and desired ROI.

Below is a slide from my social media presentation to NASA.

Social Network Proper Usage

Social Network Proper Usage

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03
Nov 09

Twitter and Lists

List-erine

List-erine

I’m not going to get into the ‘top ways’ to use Twitter lists. That topic is already the new hot thing to write about and it all sounds the same.

Simply put Twitter lists are great for organizations trying to promote their outreach efforts, but lacking for the ‘social’ element Twitter hoped to accomplish. It chirps for Tweeps to befriend a list of friends, cooler than their own. Anecdotal thought: I will reference Gore, a company that has built itself on not having a group larger than 150 people for anything. They believe that anything beyond 150 people kills its effectiveness…keep this in mind for your communication pool.

Does this remind anyone of the check boxes that subscribe you to mass amounts of email lists when registering with various Websites on the internet? Anyways, for your humor I now unveil List-erine!