There has been an overwhelming amount of interest with regards to my post on Return on Interaction being the new ROI. Thank you all for your emails, and Tweets! With that said I felt it was only right to really set-the-stage about social media and a simple set of rules on how to start formulating your strategy. Think of this article as the technique section of social media from which you can start thinking about potential and desired ROI.
Below is a slide from my social media presentation to NASA.