Rightfully so #beatcancer, a hashtag idea developed by a social media agency named EVERYWHERE, became not only a Guinness World Record® first for social media metrics but also an indicator of what has pull on the tweetosphere.
Accruing 209,771 mentions and $70k in donations in just 24 hours #beatcancer showed us all once again that Twitter/Facebook is not only an indicator of the polarity of scalable social messaging, shown by the vast differences between itself and balloon boy, but also an indicator that the Twitter/Facebook audience is willing to mobilize on topics for the greater good.
As more charitable topics latch on to this model it will and is already a mere right of passage for social marketers, so remember campaigns in general need more substance than dollars and hashtags. Regardless, kudos to EVERYWHERE for making a difference! Let’s see how you fared on the Geek Grade: GEEK GRADE C+
Wins
- A great cause get’s great support.
- Further canonization of social media as a medium with metrics.
- Quick mobilization. This isn’t easy. I know.
AREAS FOR IMPROVEMENT
- Neglect for telling the story of #beatcancer ON the mediums of choice.
- Poor representation of the sponsors. Keeping the lights on for charities means ‘platinum’ sponsorship packaging.
- Painful website presence and Twitter aggregation.
- Diminishing post-date returns. Where is the follow-through? No auto-messaging back for #beatcancer posts?
#beatcancer social media campaign
