#BEATCANCER Beats 'Balloon Boy'

Rightfully so #beatcancer, a hashtag idea developed by a social media agency named EVERYWHERE, became not only a Guinness World RecordĀ® first for social media metrics but also an indicator of what has pull on the tweetosphere.

Accruing 209,771 mentions and $70k in donations in just 24 hours #beatcancer showed us all once again that Twitter/Facebook is not only an indicator of the polarity of scalable social messaging, shown by the vast differences between itself and balloon boy, but also an indicator that the Twitter/Facebook audience is willing to mobilize on topics for the greater good.

As more charitable topics latch on to this model it will and is already a mere right of passage for social marketers, so remember campaigns in general need more substance than dollars and hashtags. Regardless, kudos to EVERYWHERE for making a difference! Let’s see how you fared on the Geek Grade: GEEK GRADE C+


  1. A great cause get’s great support.
  2. Further canonization of social media as a medium with metrics.
  3. Quick mobilization. This isn’t easy. I know.


  1. Neglect for telling the story of #beatcancer ON the mediums of choice.
  2. Poor representation of the sponsors. Keeping the lights on for charities means ‘platinum’ sponsorship packaging.
  3. Painful website presence and Twitter aggregation.
  4. Diminishing post-date returns. Where is the follow-through? No auto-messaging back for #beatcancer posts?
#beatcancer social media campaign

#beatcancer social media campaign

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